When analyzing ProtonVPN’s UI and UX design, and keeping in mind that VPNs are a tool that users do not expect to interact with for long periods of time – since its goal is to set it up once on the phone or computer, make sure that it works, forget about it, and move on using professional software and entertainment platforms – the ProtonVPN app is successful at being simple, intuitive, and easy to use for someone that is accustomed to interacting with MacOS, PC, Android and iOS. If the client knows what to do, the service is straightforward. Although they could use a more universal language for colors and graphics.
That being said, I think that ProtonVPN also wants to differ from other VPNs (and probably the reason why they look different but still simple) because they are based on values (transparency and honesty) and are community oriented – at least according to their website and marketing. And that’s a big difference compared to other VPNs that highlight other skills about their products. The style also looks very minimal, and that’s a way to translate transparency – since there is not too much to look at, it is not confusing. I think that the minimal and elegant look that the user-friendly interface provides is consistent with the message that the company wants to give. Of course, these are marketing strategies, but consistency is an important skill for communication – and design is one of the shapes that communication takes that affects the viewer in a more subliminal way.
I also think that they are very clear about the clients that they are trying to attract. They want to attract users that care about privacy, community, and open source software (because they offer a free version of the VPN that even though it is slower, it works pretty well). They also want to attract people in science, engineering and tech. So, even though their targeted audience is specific, it is also very broad.
For accessibility, there are no options to customize the application, and I think the design could improve some aspects. It would also be great if they had videos on their official YouTube channel to show how to download, set-up, and use with iOS, Mac, Android, Windows, Linux, etc.
Based on my opinion as an Open Designer for Innovation, Communicator and Writer, I rate ProtonVPN’s user interference, user experience and accessibility features 6/10. I think their design could be a bit better, provide some accessibility options, and create tutorials on their official YouTube channel.